mr. clean

| Jamie

Idea: Delete Dirt

Print Ad by Jamie Kakleas for Mr. Clean Delete Dirt Keyboard

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Ambient Idea:

Keyboard stickers would be placed on ‘delete’ keys on office keyboards, or distributed to workers in offices.

Each time the ‘delete’ key is pressed erasing unwanted material, the sticker acts as a reminder that Mr. Clean keeps things tidy.

Ambient Idea by Jamie Kakleas for Mr. Clean Delete Dirt Keyboard Sticker

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YouTube Interactive Idea:

As a video of a messy food fight plays, images of the food being thrown leave the boundaries of the video and splatter onto the page.
At the end of the video, you receive a message telling you to press your ‘delete’ key to clean up the mess.

A Mr. Clean Magic Eraser appears, which you are able to control with your own mouse. By moving the Magic Eraser, you clean up the messy webpage.
When the page is sparkling clean, you are prompted with a message to receive your own free Mr. Clean Magic Eraser.

Digital Interactive Idea by Jamie Kakleas for Mr. Clean Delete Dirt Magic Eraser

 

Art Director / Copywriter: Jamie Kakleas (Concept & Executions)