CHALLENGE: Capture the spirit of Jamaica and spread the contagious positive attitude of Red Stripe

CAMPAIGN IDEA: UNEXPECTED POSITIVITY

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Television/Video

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Blippar Augmented Reality App

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Red Stripe Twitter feed will feature unexpected positive facts about Red Stripe and beer itself,

giving their followers mini surprises throughout their day.

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Flight delayed? Enjoy Free Red Stripe at the airport bar while you wait for the next flight out.