Slimmers will tell you they want to lose weight to be healthier and feel great.
That’s not what they’re really after. It’s time to be honest.
Be honest about what you really want, and Slim-Fast will help you get it.
DIGITAL / TACTICAL / AMBIENT
Why do you really want to lose weight in 2 weeks? Google knows.
Augmented reality app, Blippar, reveals the truth on competitor ads.
Mirrors in women’s fitting rooms allow women to express why they really want to fit into that little black dress.
Choose your flavor based on what you really want.
Agency: The Bull-White House
ECD: Andrew Whitehouse
Print Copywriter: Jamie Kakleas
Film Writers: Jamie Kakleas, Tara Lawall
Art Directors: Manuel Aleman, Brit Larson