Parents – The Anti-Drug
Interactive Web Banner: An interactive web banner will be placed on parenting websites to inform parents about common teenage drug abuse behavior. The banner displays an image of a pill bottle cap. Using your mouse, you click and turn, opening the bottle cap. Pills spill out from the bottle onto the surface. By rolling over […]
Gary Fisher Bicycles
Dual Sport Bicycles – On Road / Off Road Ambient Idea: Bike lanes on city streets will be lined with images of grass, sand, and dirt for Dual Sport Trail & Road Bicycles. . Art Director / Copywriter: Jamie Kakleas (Concept & Execution)
Obama 2012
The Martin Agency / School of Visual Arts Student Competition THE WINNING CAMPAIGN: Let’s Finish the Job. – Video produced by Joe Alexander and The Martin Agency Team: . The Concept: The time of hope is over. It’s now the time to do. To take those dreams of hope and change, and turn them into […]
Bounty
Student Award: Graphis New Talent 2012 – PLATINUM Art Director / Copywriter: Jamie Kakleas (Concept & Execution)
Tabasco
Student Award: Graphis New Talent 2012 – GOLD Art Director / Copywriter: Jamie Kakleas (Concept & Execution)
Amazon Kindle
. Digital Banner . Ambient Idea: Book ends on elevator doors come together, when poof! A Kindle appears. Art Director / Copywriter: Jamie Kakleas (Concept & Executions)
Jose Cuervo
. Animatic for Video: . Digital:
Bertolli
Background Information: Since 1865, Bertolli has conveniently delivered quality ingredients prepared right, with consistent results every time. . Insight: Those of us who work hard would like to play hard. To make sure we get to regularly do both, we must become incredibly proficient at multi-tasking and cutting corners without ever sacrificing quality. . Bertolli […]
Red Stripe Beer
CHALLENGE: Capture the spirit of Jamaica and spread the contagious positive attitude of Red Stripe CAMPAIGN IDEA: UNEXPECTED POSITIVITY . Television/Video . . Blippar Augmented Reality App . Red Stripe Twitter feed will feature unexpected positive facts about Red Stripe and beer itself, giving their followers mini surprises throughout their day. . Flight delayed? Enjoy […]
Slim Fast
Insight: Slimmers will tell you they want to lose weight to be healthier and feel great. But that’s not what they’re really after. It’s time to be honest. Campaign Idea: Be honest about what you really want, and Slim-Fast will help you get it. VIDEO: PRINT: SOCIAL: . DIGITAL / TACTICAL / AMBIENT . Why […]
Nestle Waters
Challenge: • Position Nestle Waters USA as an innovative and exciting place to work • Develop a concept that focuses on the inclusive and team-driven culture that promotes career success Solution: “Better Together” Referencing the periodic table of elements, we developed a concept that focuses on the unique character attributes that each individual brings to […]
Verizon
That’s the kind of work we do. And you can be a part of it. . At Verizon, our technology provides disabled and disadvantaged children with access to immersive, hands-on learning experiences, from anywhere. That’s the kind of work we do. And you can be a part of it. . At Verizon, our technology helps […]
HSN
Challenge: • Position HSN as a fun and exciting place to work • Develop headlines for HSN’s career website that align with HSN’s consumer brand voice • Implement these headlines into a new career website with a focus on HSN Internships Solution: Internships Page:
CCA
Corrections Corporation of America (CCA) is America’s leader in partnership corrections. They design, build, own and operate prisons, jails, detention centers and residential re-entry centers for federal, state, and local government. Challenge: • Position Corrections Corporation of America as an employer of choice • Interview 20+ employees to gain key insight into what it’s really […]
PetSmart
Challenge: • Create a brand new website for PetSmart Careers from scratch. • Interview 30+ PetSmart associates to gain real insight into what it’s really like to work at PetSmart. • Use this information to develop a powerful & inspiring campaign that attracts passionate pet lovers to work at PetSmart. • Ensure our campaign attracts […]
Challenge:
• Position Corrections Corporation of America as an employer of choice.
• Interview 20+ employees to gain key insight into what it’s really like to work at a prison.
• Develop a campaign concept that attracts top talent across a variety of career areas, including Corrections, Education, Healthcare, Administration, etc.
Solution:
“I Am CCA”
It takes true heart and dedication to choose a career in corrections.
“I Am” was born from the idea that CCA employees feel a tremendous amount of pride knowing they make a difference every day.
The campaign messaging paired with intimate photographs of employees cropped in uniform focuses on their internal dialogue
as they prepare themselves for another exciting and inspiring day at CCA.
One will defend his community. Another will care for inmates in need. All will change lives.
By elevating these employees and placing them on a pedestal, candidates will envy their valor
and want to know how they themselves can also earn the title of “hero.”
Jamie Kakleas is a writer. 