Challenge:
• Create a brand new website for PetSmart Careers from scratch.
• Interview 30+ PetSmart associates to gain real insight into what it’s really like to work at PetSmart.
• Use this information to develop a powerful & inspiring campaign that attracts passionate pet lovers to work at PetSmart.
• Ensure our campaign attracts professionals interested in a variety of career areas—stores, distribution centers, corporate, etc.
• Completely restructure and rewrite each section of the website to align with new brand messaging.
• Position PetSmart as a unique opportunity to do work that makes a real difference.
Solution:
View the live PetSmart Careers site here.
Parents – The Anti-Drug
Interactive Web Banner: An interactive web banner will be placed on parenting websites to inform parents about common teenage drug abuse behavior. The banner displays an image of a pill bottle cap. Using your mouse, you click and turn, opening the bottle cap. Pills spill out from the bottle onto the surface. By rolling over […]
Gary Fisher Bicycles
Dual Sport Bicycles – On Road / Off Road Ambient Idea: Bike lanes on city streets will be lined with images of grass, sand, and dirt for Dual Sport Trail & Road Bicycles. . Art Director / Copywriter: Jamie Kakleas (Concept & Execution)
Obama 2012
The Martin Agency / School of Visual Arts Student Competition THE WINNING CAMPAIGN: Let’s Finish the Job. – Video produced by Joe Alexander and The Martin Agency Team: . The Concept: The time of hope is over. It’s now the time to do. To take those dreams of hope and change, and turn them into […]
Bounty
Student Award: Graphis New Talent 2012 – PLATINUM Art Director / Copywriter: Jamie Kakleas (Concept & Execution)
Tabasco
Student Award: Graphis New Talent 2012 – GOLD Art Director / Copywriter: Jamie Kakleas (Concept & Execution)
Amazon Kindle
. Digital Banner . Ambient Idea: Book ends on elevator doors come together, when poof! A Kindle appears. Art Director / Copywriter: Jamie Kakleas (Concept & Executions)
Jose Cuervo
. Animatic for Video: . Digital:
Bertolli
Background Information: Since 1865, Bertolli has conveniently delivered quality ingredients prepared right, with consistent results every time. . Insight: Those of us who work hard would like to play hard. To make sure we get to regularly do both, we must become incredibly proficient at multi-tasking and cutting corners without ever sacrificing quality. . Bertolli […]
Red Stripe Beer
CHALLENGE: Capture the spirit of Jamaica and spread the contagious positive attitude of Red Stripe CAMPAIGN IDEA: UNEXPECTED POSITIVITY . Television/Video . . Blippar Augmented Reality App . Red Stripe Twitter feed will feature unexpected positive facts about Red Stripe and beer itself, giving their followers mini surprises throughout their day. . Flight delayed? Enjoy […]
Slim Fast
Insight: Slimmers will tell you they want to lose weight to be healthier and feel great. But that’s not what they’re really after. It’s time to be honest. Campaign Idea: Be honest about what you really want, and Slim-Fast will help you get it. VIDEO: PRINT: SOCIAL: . DIGITAL / TACTICAL / AMBIENT . Why […]
Nestle Waters
Challenge: • Position Nestle Waters USA as an innovative and exciting place to work • Develop a concept that focuses on the inclusive and team-driven culture that promotes career success Solution: “Better Together” Referencing the periodic table of elements, we developed a concept that focuses on the unique character attributes that each individual brings to […]
Verizon
That’s the kind of work we do. And you can be a part of it. . At Verizon, our technology provides disabled and disadvantaged children with access to immersive, hands-on learning experiences, from anywhere. That’s the kind of work we do. And you can be a part of it. . At Verizon, our technology helps […]
HSN
Challenge: • Position HSN as a fun and exciting place to work • Develop headlines for HSN’s career website that align with HSN’s consumer brand voice • Implement these headlines into a new career website with a focus on HSN Internships Solution: Internships Page:
CCA
Corrections Corporation of America (CCA) is America’s leader in partnership corrections. They design, build, own and operate prisons, jails, detention centers and residential re-entry centers for federal, state, and local government. Challenge: • Position Corrections Corporation of America as an employer of choice • Interview 20+ employees to gain key insight into what it’s really […]
PetSmart
Challenge: • Create a brand new website for PetSmart Careers from scratch. • Interview 30+ PetSmart associates to gain real insight into what it’s really like to work at PetSmart. • Use this information to develop a powerful & inspiring campaign that attracts passionate pet lovers to work at PetSmart. • Ensure our campaign attracts […]
Jamie Kakleas is a writer. 