obama 2012

The Martin Agency / School of Visual Arts Student Competition.

THE WINNING CAMPAIGN: Let’s Finish the Job.

Video produced by Joe Alexander and The Martin Agency Team:

.

The Concept:

The time of hope is over. It is now the time to do.

It’s the time to take those dreams of hope and change,

and turn them into a reality. Barack Obama has already begun.

It’s time to finish the job.

.

PRINT

Print Ad by Jamie Kakleas for Obama 2012 School of Visual Arts The Martin Agency WinnerPrint Ad by Jamie Kakleas for Obama 2012 School of Visual Arts The Martin Agency WinnerPrint Ad by Jamie Kakleas for Obama 2012 School of Visual Arts The Martin Agency Winner

.

WEB/TV FILM

.

EXPERIENTIAL

.

DIGITAL / YOUTUBE

.

DIGITAL / TWITTER

dynamic bicycles

Background Information:

Dynamic Bikes is the world’s largest manufacturer of chainless bicycles.

Their chainless drive-shaft technology provides a clean, smooth, safe ride making their bicycles easier to operate and maintain than chain bicycles.

.

Idea:

Smart Bikes for Smart People.

Dynamic Bicycles Chainless Drive Shaft Technolody

Print Ad by Jamie Kakleas for Dynamic Bicycles Rocket Scientist

Print Ad by Jamie Kakleas for Dynamic Bicycles Archaeologist

Print Ad by Jamie Kakleas for Dynamic Bicycles Chess Champion

Print Ad by Jamie Kakleas for Dynamic Bicycles Surgeon

Print Ad by Jamie Kakleas for Dynamic Bicycles Wise Man

Creative Idea by Jamie Kakleas for Dynamic Bikes Smart Bikes for Smart People

.

Ambient:

Outdoor creative advertising idea for Dynamic Bicycles

amazon kindle

Print Ad by Jamie Kakleas for Amazon Kindle

 .

Digital Banner

Digital Interactive Banner by Jamie Kakleas for Amazon Kindle

.

Ambient Idea:

Book ends on elevator doors come together, when poof! A Kindle appears.

Ambient Idea by Jamie Kakleas for Amazon KIndle Elevator Ambient in-situ

 

Art Director / Copywriter: Jamie Kakleas (Concept & Executions)

mr. clean

Idea: Delete Dirt

Print Ad by Jamie Kakleas for Mr. Clean Delete Dirt Keyboard

.

Ambient Idea:

Keyboard stickers would be placed on ‘delete’ keys on office keyboards, or distributed to workers in offices.

Each time the ‘delete’ key is pressed erasing unwanted material, the sticker acts as a reminder that Mr. Clean keeps things tidy.

Ambient Idea by Jamie Kakleas for Mr. Clean Delete Dirt Keyboard Sticker

.

YouTube Interactive Idea:

As a video of a messy food fight plays, images of the food being thrown leave the boundaries of the video and splatter onto the page.
At the end of the video, you receive a message telling you to press your ‘delete’ key to clean up the mess.

A Mr. Clean Magic Eraser appears, which you are able to control with your own mouse. By moving the Magic Eraser, you clean up the messy webpage.
When the page is sparkling clean, you are prompted with a message to receive your own free Mr. Clean Magic Eraser.

Digital Interactive Idea by Jamie Kakleas for Mr. Clean Delete Dirt Magic Eraser

 

Art Director / Copywriter: Jamie Kakleas (Concept & Executions)

parents. the anti-drug

Print Ad by Jamie Kakleas for Parents. The Anti-Drug

web banner

Interactive Web Banner:

An interactive web banner will be placed on parenting websites to inform parents about common teenage drug abuse behavior. The banner displays an image of a pill bottle cap. Using your mouse, you click and turn, opening the bottle cap. Pills spill out from the bottle onto the surface. By rolling over each pill, you reveal different facts about teen substance abuse.

Art Director / Copywriter: Jamie Kakleas (Concept & Execution)

gary fisher bikes

Dual Sport Bicycles – On Road / Off Road Ambient Idea:

Bike lanes on city streets will be lined with images of grass, sand, and dirt for Dual Sport Trail & Road Bicycles.

.

Gary Fisher Bike Lanes Outdoor Advertising

 

Art Director / Copywriter: Jamie Kakleas (Concept & Execution)