Insight:

Slimmers will tell you they want to lose weight to be healthier and feel great.
But that’s not what they’re really after. It’s time to be honest.

Campaign Idea:

Be honest about what you really want, and Slim-Fast will help you get it.

VIDEO:

PRINT:

SOCIAL:

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DIGITAL / TACTICAL / AMBIENT

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Why do you really want to lose weight in 2 weeks? Google knows.

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Augmented reality app, Blippar, reveals the truth on competitor ads.

Mirrors in women’s fitting rooms allow women to express why they really want to fit into that little black dress.

Choose your flavor based on what you really want.

CREDITS

Agency: The Bull-White House

ECD: Andrew Whitehouse

Print Copywriter: Jamie Kakleas

Film Writers: Jamie Kakleas, Tara Lawall

Art Directors: Manuel Aleman, Brit Larson